Content Creator Club

Vertical is King

Content Creator Club

Vertical is King ! 📱 Why? Well, it allows for those viewing your video to see it fill their entire screen as they hold their phone vertically. See most people hold phones vertical unless they turn it wide to watch Netflix or YouTube. But if you are creating a video for social media in order for it to have maximum reach the video should be vertical.

Vertical videos match the way we naturally hold our phones, making it a breeze for your followers to enjoy without blank space. And guess what? More screen space equals more attention. Vertical videos are attention magnets, ensuring your content doesn't get lost in the scroll. It's like, "Hey, stop and watch this!" Not only do vertical videos perform the best, but vertical videos are easily transferred to the other vertical platforms. Facebook reels, Instagram reels TikTok and Youtube shorts are all in vertical format. Facebook which also owns Instagram now if selected, directly snatches videos from Instagram and posts them to Facebook, doubling viewership. I have never seen Facebook do that for a video that wasn't already vertical. Oh, and let's talk about Stories – the heart and soul of Instagram. Vertical videos are the VIP pass to seamlessly blend into the Stories magic. Your audience will love the smooth transition from one engaging story to the next. Picture this: a feed that's not just content but a visual masterpiece. Vertical videos keep your aesthetic game strong, creating a feed that's not just scroll-worthy but a treat for the eyes. Planning to rock IGTV with some longer videos? Vertical is your secret weapon. IGTV loves it, your viewers love it – it's a win-win! So, there you have it! Go vertical, embrace the fun, and let your content shine in a way that screams, "Look at me, I'm Instagram fabulous!" 🌟📹

What are the alternatives and when should we use them. The alternatives are Square and 16:9 footage. These two are to be used when there is absolutely no way that the entire video can fit within the vertical format. If the video was filmed for youtube it will be filmed wide. Sometimes that wide video cannot be converted vertical. If that is the case then you should either square the video or make it as a 16:9. Editing softwares such as Cap Cut, Final Cut and more all give you options to convert videos into these sizes. You must be intentional when posting. Instagram use to automatically square videos for you, now if you use a video camera it will depend on your editing software and your awareness, how the post will look. Educate yourselves peope so that you can become a content creator. Thankyou for reading this week's edition of content creator club.

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